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Clothing That
How it Works
No app required. Just your clothing and a camera.
Wear It
Premium connected wear with a unique, washable QR code printed on the back.
Scan It
Anyone can scan your back. Works with any smartphone camera.
Connect
They are instantly redirected to your chosen platform. Change it anytime.
Insights
Track your impact. See scan counts and popular targets in real-time.
Wear. Scan.
Level Up.
Every time someone scans your CNAME apparel, your physical item gains XP. Climb the ranks from a novice to an urban legend. It's not just clothing anymore; it's an evolving avatar in the real world.
Earn XP
Unique real-world scans generate experience points for your item.
Gain Prestige
Unlock higher tiers. Let the world know your gear is veteran status.
Progression
0
Total XP
Local (LVL 1)
0 XP Required
Known (LVL 2)
50 XP Required
Connector (LVL 5)
500 XP Required
Heavyweight Origin Hoodie
- Heavyweight Premium Fabric (350 g/m²)
- Relaxed, regular fit with double-layered hood
- Responsibly crafted: GOTS, OEKO-TEX & PETA certified
- For best QR scannability, avoid oversized fits to minimize fabric folds.
85€Free Shipping
Interface T-Shirt
- 100% Ring-spun Organic Cotton (180 g/m²)
- Regular fit
- Responsibly crafted: GOTS, OCS, OEKO-TEX & PETA certified
40€Free Shipping
Bridge the
Offline Barrier.
We no longer live in two separate worlds. Your physical presence is just one part of your story. CNAME transforms your clothing into a bridge between who you are in person and who you are online.
Identity
Adapt your link to where you are. From Spotify at the club to LinkedIn at the conference.
The Source Code
You are not just a face in the crowd. You are a creator, a founder, an artist. Show the source.
Built on the Edge.
Designed for Reality.
CNAME isn't just a clothing brand. It's a protocol for physical connection. Discover the technology and philosophy behind the project.
Read the Story